Fathom

Google Analytics

marketingplatform.google.com

Popular

Google's free, ubiquitous web and app analytics service (GA4).

PostHog

PostHog/posthog

Trending

Open-source product analytics suite with session replay, feature flags, experiments and surveys.

Plausible

plausible/analytics

Lightweight, cookie-free, privacy-friendly web analytics; open source and self-hostable.

Umami

umami-software/umami

Simple, open-source, privacy-focused web analytics that is easy to self-host.

Matomo

matomo-org/matomo

Open-source Google Analytics alternative with full data ownership, widely used in the EU public sector.

Mixpanel

mixpanel.com

Event-based product analytics service for funnels, retention and cohort analysis.

OpenPanel

Openpanel-dev/openpanel

Rising

Open-source alternative to Mixpanel combining web and product analytics.

Rybbit

rybbit-io/rybbit

Rising

Open-source, cookieless web and product analytics with session replay; a fast-growing GA alternative.